Haier launches Android Phones in Pakistan
Pakistan Android Phone Market got another entry – Haier Pakistan has already launched their Smartphones, and now they are available in the market – Although we didn’t see much marketing and advertisements as QMobile and Voice Mobile are doing these days, but still Haier Pakistan is in the market now.
Haier Pakistan launched 5 Smartphones initially – Those are Haier Smart Phone P867, Haier Smart Phone T757, Haier Smart Phone Y716, Haier Smart Phone W919 and Haier Smart Phone W860.
Haier’s Android Phones aren’t going to make any impact if they don’t plan a huge marketing and TV Commercial campaign – QMobile campaign teaches the lesson of true Marketing and Impact creating TV Commercial Campaign.
Haier Pakistan should keep in mind that they aren’t alone in Pakistan’s Android Phone market – They actually came into the market by getting impressed by major Smartphone brands like QMobile and Voice Mobile – QMobile is in quite dominating position in the market, whereas Voice Mobile can be considered second-most emerging Smartphone local brand in the industry.
Screenshot credit: Haier Pakistan
Be advised, Haier Pakistan might be facing another competition in upcoming days – Gourmet Foods are all set to launch Android Smartphones in Pakistan.
Haier Pakistan’s 5 Smartphones have quite competitive Specifications – Almost all Android Phones of Haier Pakistan are 5 MP or more than 5 MP – P867 Haier Phone from Haier is 8 MP Android Phone (haven’t seen it personally, but checked on its website).
I have personally tested Specifications and Camera result of QMobile’s various Android Phones, and Camera quality has been exceptional with QMobile 8 MP and 13 MP Smartphones.
So, Haier needs to bring something extra ordinary in order to sustain and even start making its position – A strong marketing campaign with famous celebrity (Probably with a Cricketer) – A Ufone-style Ad campaign and continuous TV Commercials would actually turn things around for them, its because QMobile has been quite amazing with its prices, and even much better than Voice Mobiles, QMobile provides access of Android Phones to every type of consumer from Rs 7500 price range to Rs 35,000, they give you a variety of Android Phones.
So they should try to adopt that type of pricing strategy, if they want to stand alone in some areas of Android Phones Market sector in Pakistan.