Twitter Acquired CardSpring to Boost Social Media Commerce
CardSpring recently announced its acquisition by Twitter on its official website. CardSpring is a Social Commerce platform to provide assistance to the merchants and social media active buyers to directly involve in shopping using their credit or debit cards.
E-commerce trend is rapidly growing – Companies like BigCommerce, Shopify, PrestaShop and including other e-commerce site management systems are getting serious attention of the sellers. E-commerce, Social Media and Smartphones trends jointly make a situation where Social Media giants like Twitter and Facebook want to utilize the opportunity of Social Shopping.
Google already got Google Wallet which might be used as a major platform for Google in upcoming years. Facebook Games/Apps and Advertising are two major sources of income for Facebook, and Twitter Ads platform is Twitter’s main source to make money.
Social Media Commerce would certainly boost merchants’ profits and make shopping more social than ever – Imagine, if you purchase a new Smartphone through an Ad on Facebook, and your friends get notified that you recently purchased this item…
You might not get something big other than congrats messages, but Seller would surely get more hits, leads and conversion – And Facebook might be making more bucks throughout the process…